Carlos Torelli: What is Cultural Equity? - Global Matters
What is cultural equity and what must marketers understand about the cultural meaning of their brand?
Carlson School of Management Associate Professor of Marketing Carlos Torelli is the author of Glo...
A sample of 194 Administrative Assistants from 100 different firms and institutions were used to identify behavioral stances that are not readily visible (i.e., secrets). The Administrative Assistant ...
This video introduces the article "Who Built Maslow's Pyramid?" by Bridgman, Cummings & Ballard in the journal Academy of Management Learning & Education. Maslow´s pyramid of needs i...
Rethinking the Harvard Business School Case Method of Teaching
This video is an introduction to an article by Bridgman, Cummings & McLaughlin "Restating the Case: How Revisiting the Development of the Case Method Can Help Us Think Differently About the F...
Evidence of lean: a review of international peer-reviewed journal articles
Evidence of lean: a review of international peer-reviewed journal articles. Here, the authors set out to examine how "lean" is viewed in academic literature and how it is operationalized.
...