A sample of 194 Administrative Assistants from 100 different firms and institutions were used to identify behavioral stances that are not readily visible (i.e., secrets). The Administrative Assistant ...
Influencing Consumer Behaviour --
Prof. Darren Dahl studies why consumers make certain decisions, buy specific products, and behave in particular ways in places like retail stores and restaurants....
Supply Chain in an Internet Economy - Prof. B Mahadevan
This video, part of a series of videos on the research undertaken by the faculty at IIMB, features Prof. B Mahadevan. In this video, Prof. Mahadevan talks about how the internet economy has given rise...
This video introduces the article "Who Built Maslow's Pyramid?" by Bridgman, Cummings & Ballard in the journal Academy of Management Learning & Education. Maslow´s pyramid of needs i...