Product Design Psychology - PhD Research at Swinburne University of Technology
Product Design Psychology - Ph.D student Marnie Crook discusses her her research into the relationship between product design and consumer psychology....
Customer satisfaction and business performance: a firm-level analysis
Earl Naumann is Professor of Marketing in the School of Business and Management at the American University of Sharjah, United Arab Emirates.
Featured in the Journal of Services Marketing, their artic...
How salespeople deal with intergenerational relationship selling
The Millennial generation (born after 1981) of salespeople is projected to become the apparent heir to replace top-end Baby Boomers expected to retire at an alarming rate over the next five years. Tit...
An abstract that summarizes three empirical research studies on how we can learn through serious games, and how this method could be applied to facilitate organizational learning....
Evidence of lean: a review of international peer-reviewed journal articles
Evidence of lean: a review of international peer-reviewed journal articles. Here, the authors set out to examine how "lean" is viewed in academic literature and how it is operationalized.
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Influencing Consumer Behaviour --
Prof. Darren Dahl studies why consumers make certain decisions, buy specific products, and behave in particular ways in places like retail stores and restaurants....
This video introduces the article "Who Built Maslow's Pyramid?" by Bridgman, Cummings & Ballard in the journal Academy of Management Learning & Education. Maslow´s pyramid of needs i...
Conrad Mulherin at the UCL Australia Graduate Research Conference on his project 'Analysis of Base and Precious Metal Project Finance Risks in Africa: Perspectives on Political, Commercial, Technical ...
Decision-making among women with breast cancer. Heather works part-time at CancerCare Manitoba, coordinating psychosocial oncology research and implementing a clinical tool to measure patient distress...
CB Bhattacharya talks about his recent research. He examines the question: "When companies do good things for the environment or for society, does it actually influence the consumer's intention t...
This video introduces some of the ideas developed in the book A New History of Management published by Cambridge University Press. Find out more at www.cambridge.org/historyofmanagement
Authors: Steph...
Professor Research: Dr. Jason Smith, Corporate Finance Research
Jason Smith, assistant professor, recently won the 2012 Jensen Prize (Second Prize) for a paper published in the Journal of Financial Economics. Here, he talks of his research....
