Competitive Eating

Competitive Eating - orging at a holiday meal or friend’s BBQ might have more to do with your ego than the quality of the food – especially if you’re a man. A new Cornell Food and Brand Lab study finds that men are at particular risk of overeating in social situations even when there is no incentive to do so. “Even if men aren't thinking about it, eating more than a friend tends to be understood as a demonstration of virility and strength,” explains co-author Kevin Kniffin, PhD.