SMJ Video Abstract - Haans, Pieters, & He - U-shaped curves

Richard Haans, Constant Pieters, and Zi-Lin He discuss issues in theorizing and testing U-shaped relationships in strategy research, based on SMJ article. Too much can be as bad as too little. Many relationships in strategic management follow an inverted U-shaped pattern, where moderate levels of a strategy lead to optimal performance.

Article DOI: 10.1002/smj.2399
Contributed by: Charles Johnson

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