Nudge, the Video: Behavioural Economics in Action

Nudge, the Video: Helping people make better choicesPeople don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. In this video, four marketing professors from the Rotman School of Management discuss some of the amazing insights of behavioural economics. In particular, they tackle the concept of the nudge, which involves making a deliberate change in choice architecture to engineer a particular outcome.

Contributed by: David Simmons

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