Carlos Torelli: What is Cultural Equity? - Global Matters

What is cultural equity and what must marketers understand about the cultural meaning of their brand? Carlson School of Management Associate Professor of Marketing Carlos Torelli is the author of Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization and recently shared his insights for Global Matters.

Contributed by: Charles Johnson

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